most people approach prompt engineering like construction...

but the real breakthrough happens when you think like an ARCHAEOLOGIST.

excavating what works. stealing its psychological DNA. rebuilding it as systematic prompt design.

this is your guide to that transformation.

How to use this guide

every prompt pair shows you:

• the weak prompt most people write (AI-Last Brain)
• the psychological breakdown of why it fails
• the transformed prompt that creates magic (AI-First Brain)
• the success psychology behind why it works

the difference?

weak prompts create forgettable outputs. transformed prompts create STOP-SCROLLING moments.

let's dig in...

Prompt Pair: Content Creation

❌ THE WEAK PROMPT:

Write me a blog post about AI productivity hacks.

🧠 WHY THIS FAILS:

you're thinking AI-Last here...

treating AI like a word processor instead of a cognitive partner