You've hit $10K MRR. Congratulations. Now it's time to scale.

Don't start paid ads until you have 50-100 paying customers. You need to know who actually pays, what messaging converts, which features matter, and you need testimonials.

Running ads on a broken product wastes money.

The minimum budget that actually works

• 30 conversions at 3% conversion rate = 1,000 clicks
• 1,000 clicks at $1/click = $1,000/month
• Minimum daily budget: $30-35/day

Don't have $1,000/month? Wait. Save up. Or stay organic longer. $10/day won't teach you anything except how to waste $300.

Google vs Meta: Which first?

If:

• People already search for your solution ("habit tracker app," "CPR training software")
• You're B2B or professional tools
• You're solving an existing, known problem
• > Start with Google

If:

• You're creating a new category (people don't know to search for it)
• You're consumer/lifestyle (visual storytelling matters)
• You're targeting interests, not problems (yoga lovers, productivity enthusiasts)

Why it works: Visual discovery. They don't know they need it until they see it.

• Start with Meta (Facebook/Instagram)