Most founders pick the wrong idea. Not because they're not smart. Because they skip validation.

Every successful builder we talked to had 3+ years of direct experience in their niche. Zero had less than one year. Domain expertise beats technical skill 10:1.

The 5-Question Filter

1. What niche do I understand deeply?

Not "I read about it online." Actually understand it.

You work in the industry. You've experienced the problem for years. You know the jargon without thinking.

Every successful builder we talked to had 3+ years of direct experience in their niche. Zero had less than one year. Domain expertise beats technical skill 10:1.

2. What problem do people in this niche complain about constantly?

Not "would be nice to have." Actually painful.

Does it cost time? Does it cost money? Does it prevent making money?

If it doesn't pass at least one test, people won't pay for a solution.

3. Who do I already have access to in this niche?

Can you name 10 people who'd beta test this?

Do you have coworkers in this space? Are you in communities where these people hang out?

If you can't immediately name 10 people to beta test with, you don't have distribution yet.

4. What's my unfair advantage?

Not "I'm smart" or "I work hard." Everyone works hard.

What specific edge do you have?