You should not focus on likes and retweets.

Bookmarks are the algorithm's strongest signal.

When someone bookmarks your tweet, they're telling X: "This content is so valuable I want to save it for later."

The algorithm interprets this as premium content and amplifies it aggressively.

Why bookmarks outperform other metrics:

Likes are passive. People like tweets while scrolling mindlessly. Bookmarks are intentional. People only bookmark content they genuinely find useful.

X's algorithm prioritizes intentional engagement over passive engagement.

What makes people bookmark content:

Actionable frameworks People save step-by-step processes they can implement later.

"Here's my 5-step process for closing deals:

1. Research their biggest pain point
2. Connect your solution to that pain
3. Share a relevant case study
4. Address their top objection preemptively
5. Create urgency with limited availability"

Resource lists Curated tools, books, or resources that solve specific problems.

"Best free tools for content creators:

• Canva (design)
• Buffer (scheduling)
• Grammarly (writing)