Setting Up Comprehensive GEO Tracking

Google Analytics 4 Configuration:

AI Referral Traffic Tracking:

`// UTM parameter tracking for AI referrals gtag('config', 'GA_MEASUREMENT_ID', { custom_map: { 'ai_source': 'dimension1', 'ai_platform': 'dimension2' } });

// Track AI referral events gtag('event', 'ai_referral', { 'ai_source': 'chatgpt', 'ai_platform': 'openai', 'engagement_time_msec': 1200 });`

Custom Dimensions Setup:

• Dimension 1: AI Source (ChatGPT, Claude, Perplexity, etc.)
• Dimension 2: Query Type (informational, comparison, how-to)
• Dimension 3: Citation Context (primary source, supporting evidence, expert quote)

KPI Tracking Framework

Visibility Metrics:

AI Citation Rate Calculation:

Citation Rate = (Number of Target Queries Mentioning Brand / Total Target Queries Tested) × 100

Track across all major platforms:

• ChatGPT citation frequency
• Claude mention rates
• Perplexity source attribution
• Google AI Overview inclusion

Source Attribution Quality:

• Primary source citations (highest value)
• Supporting evidence mentions (medium value)